By Melody Eve Ramos
WHAT IS BALANCE?
Balance is a business-to-business e-commerce credit service that allows merchants
and businesses to complete transactions with ease. Balance was created when two
former Paypal employees witnessed the struggles of B2B merchants unable to
complete the transition to the online space, being stuck with offline transaction
They saw a hole in the system and developed a tool to fix it. They designed Balance
specifically with B2B eCommerce business and marketplaces in mind. Balance handles
the entire B2B checkout experience, end to end—unifying different payment methods
and terms and providing a self-serve experience.
Balance lets B2B merchants provide businesses with a way to pay how and when they
want, while getting the funds instantly and as easily as card payments.
HOW THIS HELPS AMAST CUSTOMERS
Construction businesses have had a difficult time procuring materials due to long search
times and high upfront costs. AMAST makes purchasing as easy and seamless as
possible for clients, by providing a one-stop-shop of materials from vendors all across
AMAST has improved the shopping experience further by partnering with Balance to
provide clients with an easy payment solution. Balance fronts the cost to AMAST and
gives the purchaser a line of credit they can pay off on a customized schedule.
Balance is rated 4.8 out of 5 stars by customers, and is trusted across a wide range of
industries. Balance was voted #1 in payments and commerce by Citi and Visa Banks.
Balance has created a seamless and scalable payment experience that makes
purchasing easier for all parties involved. Through Balance, AMAST can now offer
payment flexibility, while having Balance manage compliance and receivables
Balance provides a modern solution to the AMAST clientele.
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We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all of the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to